A Small, Free Marketing Fix You Can Implement Today to See Real Results

Many businesses unknowingly make it harder for prospects to say "Yes" by offering high-threshold deals—things that require too much commitment or effort upfront.

Whether it's an expensive product, a long-term contract, or a complicated signup process, these high-threshold offers can discourage potential clients from even trying.

If you’re finding that your leads aren’t converting, it’s likely your offers are too big of a leap for prospects who don’t yet trust you or fully understand the value you provide.

How to Fix It: Offer a Low-Threshold Entry Point

The key to fixing this issue is offering a low-threshold offer—something small, simple, and easy for prospects to say “Yes” to without hesitation. This could be a free consultation, a trial period, or a small discounted service.

The idea is to reduce the friction and lower the commitment needed, allowing potential clients to experience your value with little risk or effort.

For example, instead of asking prospects to commit to a large package upfront, offer them a chance to try your service for a low cost or for free. Once they see how your service works and the results they can expect, they’ll be more likely to move forward with a bigger commitment.

Real-Life Examples of Low-Threshold Offers

1. A Local Gym Offering Free Classes: Instead of asking people to sign up for a full membership right away, they offered a free first class. This allowed potential clients to experience the gym, meet the trainers, and get a feel for the environment—ultimately converting many trial class attendees into long-term members.

2. A Web Designer Offering a Free Website Audit: A web design business offered a no-obligation, free audit of a prospective client’s website. This allowed the business owner to showcase their expertise and identify areas for improvement, giving the prospect a taste of what they could expect from a paid service. It built trust and made it easier to upsell their full services.

3. A Cleaning Service Offering a Discounted First Cleaning: A local cleaning service offered a heavily discounted first cleaning to new clients. The low-cost offer lowered the barrier for potential clients to try out the service. Once customers experienced the quality and attention to detail, many continued with regular bookings.

The Proof is in the Numbers

• 68% of consumers say they are more likely to convert when they receive an offer that allows them to try before they buy. (Source: HubSpot)

• 73% of consumers expect businesses to offer personalized experiences, and a low-threshold offer can be the first step in providing that tailored experience. (Source: Salesforce)

• Businesses with a clear, low-barrier entry point often see conversion rates increase by up to 50% in the first few months of implementing this strategy. (Source: Neil Patel)

Take Action Now:

How to Get a Free Marketing Analysis

Is it time to rethink your approach?

Let’s talk about how you can create low-threshold offers that will convert leads into customers.

Contact me for a free marketing analysis, and I’ll show you how to make your marketing work for you—without the frustration.