Canfield Marketing Blog:

You’ve probably heard people talk about “sales funnels” and wondered if it’s just another trendy marketing term. The truth is, a sales...

If you’ve spent time and money getting a website built, it’s natural to expect it to bring in new customers. But for many small business...

If you’re getting ready to build a website—or thinking about improving the one you’ve got—you might be wondering: What do I actually need...

If someone searches for your services, does your business show up—or does your competitor? Getting found on Google doesn’t happen by...

When most people think about building a website, they imagine the visuals first — the colors, the photos, the logo, the layout. And...

In today’s digital age, it's easy to overlook traditional marketing methods like direct mail. However, when done right, direct mail can...

Many businesses unknowingly make it harder for prospects to say "Yes" by offering high-threshold deals—things that require too much...

Over 90% of consumers read online reviews before visiting a local business. Why? Because reviews provide social proof—real experiences...

Reports suggest that word-of-mouth influences up to 50% of all purchasing decisions. That’s a huge opportunity for your business! Yet,...

Most marketing strategies are missing the mark.  They’re either too vague or focus on the wrong things—leaving your audience unfazed. ...

What if generating leads didn’t feel like a hard sell, but rather a natural conversation? That’s the beauty of two-step lead generation. ...

Imagine making lead generation so simple that your audience can’t help but take action. That’s the power of one-step lead generation—a...

Meta Ads Manager is a powerful tool that helps small businesses effectively reach their target audience and achieve measurable results....

Frustrated with guessing your way through online marketing and feeling like every dollar spent is a gamble? You’re not alone. Many small...

Let’s get straight to the point: when your customers see your marketing, there’s only one thing they’re really asking themselves: What’s...

What happens when someone clicks on your ad, email, or social media post? Do they end up on a cluttered homepage, unsure of what to do...

The dream of starting a business can quickly turn into a nightmare if you’re not prepared for the obstacles ahead.  You spend months...

There is one overlooked sentence in every piece of marketing—one that determines whether your message grabs attention or gets ignored...

You’ve tried everything–changing your message, posting more content, better design–but nothing works.   No matter how much you spend,...

In the world of marketing, understanding the customer journey is crucial for building strong, lasting relationships with your audience....