How to Structure Your Website to Get More Clients
Jun 27
2 min read
0
2
0
If you’re getting ready to build a website—or thinking about improving the one you’ve got—you might be wondering:
What do I actually need to put on it?
There’s a lot of advice out there, but the truth is, most small business websites don’t need to be complicated. You just need the right information, presented clearly, so people can quickly understand what you do and feel comfortable reaching out.
Here’s what we recommend including:
1. A Clear, Straightforward Homepage
When someone lands on your site, they shouldn’t have to scroll or click to figure out what you offer.
Make it immediately obvious:
What kind of work you do
Who you help
Where you’re located (if that matters)
A short, honest headline is often more effective than a clever one.
For example: “Bookkeeping for Small Businesses in Lake County” or “Gutter Cleaning and Exterior Washing in Central Florida”
Clarity builds trust.
2. A Simple Services Section
Once they know what you do, they’ll want to know what exactly is included.
Your Services page (or section) should give people a good sense of:
What’s involved in each service
What they can expect
Who each service is right for
Don’t worry about sounding fancy—just explain things like you would if someone called and asked.
3. Easy, Visible Contact Options
Make it easy for people to get in touch.
That means having:
A simple contact form
A phone number or email (or both)
A clear call-to-action like “Request a Quote” or “Schedule a Call”
Place this info where it’s easy to find—not just in the menu, but also throughout the site. If someone is ready to reach out, don’t make them hunt for a way to do it.
4. Trust-Building Content
People want to know they’re in good hands.
A few simple things go a long way:
Positive reviews or testimonials
Photos of your work
Before-and-after examples
Brief descriptions of real results you’ve helped others get
These don’t have to be long or fancy—just real.
5. Mobile-Friendly Design
Most people will visit your website from their phone.
If your site doesn’t look right on mobile or takes too long to load, you’re likely losing business without even knowing it.
Make sure your website is clean, quick, and easy to navigate—on any device.
You don’t need five pages of fluff. A simple, well-organized website with helpful information and a clear way to reach you is more than enough to get results.
If you're not sure where to start or just want it done right, we build websites for small service businesses that need something clean, professional, and effective.
Check out our transparent website packages & prices here:
