How to Make Your Business Show Up on Google
Jun 26
2 min read
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If someone searches for your services, does your business show up—or does your competitor? Getting found on Google doesn’t happen by accident, but it’s easier than most small business owners think.
Here’s a simple, step-by-step guide to help your business show up where it matters.
1. Set Up Your Google Business Profile (GBP)
If you do nothing else, claim and complete your Google Business Profile. This is what shows up in local search results and Google Maps when someone searches for businesses near them.
Steps:
Visit google.com/business
Claim your business or create a new listing
Add accurate contact info, hours, and services
Upload photos of your business, work, or products
This profile is free and crucial for showing up in local searches.
2. Get Reviews (And Respond to Them)
Google trusts businesses that people trust. Ask happy customers to leave a review, and always respond—even if it’s just a quick “Thanks!”
Positive reviews can push you higher in local rankings and give new customers confidence to reach out.
3. Optimize Your Website for Local Search
Google wants to send users to the most helpful and relevant websites. If your website doesn’t mention where you are or what you do clearly, you’re missing out.
Make sure your site includes:
Your city, county, or service area
Keywords related to your services
A mobile-friendly design
Fast loading speed
4. Be Consistent Across the Web
Your business name, address, and phone number (NAP) should match exactly across all platforms—Google, your website, Facebook, Yelp, etc.
Inconsistent info can confuse Google and lower your chances of showing up.
5. Add Location-Based Content
Create blog posts, service pages, or updates that mention your area. For example:
“Top 5 Plumbers in Lake County”
“How We Helped a Local Business Redesign Their Website”
Google loves content that’s useful to local searchers.
Need Help Getting Found?
We help small businesses show up where people are already searching. From setting up your Google profile to making sure your website is built to rank—we’ll help you get noticed. Get started here
